Instead of spending time thinking about if there are data quality issues. Just automate Data monitoring, validation tests and documentation.
Your Data Quality should be definite.
Not hit or miss.
Or maybe.
Or sometimes.
Hey, do you know why the conversion numbers are ZERO in my reports?
Do you know these messages from your manager or teammates? And the numbers are down for days. Just because you did not recognize the tracking issues when it happened.
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